Case Study Highlights

Monsanto Kicks Off "Grow Communities" Project Using Brandstand For Mobility,
Multimedia and Data Capture

Monsanto, the worldwide leader in agricultural biotechnology, recently launched its "America's Farmers Grow Communities" program using Brandstand as its mobile event marketing solution.

The two "Grow Communities" Brandstands provide Monsanto with a powerful set of branding, multimedia and interactive features. The Brandstand was first used at the 57th Annual Farm Progress show in Boone, Iowa. The "Grow Communities" Brandstands will then travel to several states and dozens of events throughout the country.

"The America’s Farmers Grow Communities campaign will take us to a variety of events throughout the country,” explained Kim Skinner, Community Outreach Manager at Monsanto. Brandstand provides us tremendous flexibility, and it is a powerful branding and marketing platform for this campaign."

Event attendees are initially drawn to the "Grow Communities" Brandstand with audio and video running on an ultra-bright, outdoor viewable and weatherproof 42" HDTV. People are then encouraged to use the Brandstand's interactive touchscreen kiosks, where users can easily register to win money for their favorite community charity.

Monsanto's Brandstands are equipped with a self-contained power solution, which provides 8 hours of continuous power from high-capacity batteries to all Brandstand accessories when access to shore power is not available.

The mobile marketing vehicles are wrapped in Brandstand's Rapid-Brand™ System, which is a replaceable panel system that makes initial configuration and re-branding effortless. "The Brandstand team guided Monsanto and our agency through each step of the design process, and the ‘Grow Communities’ Brandstand is now a critical component of our community outreach program," said Skinner.

"I was impressed with the knowledge of the team and their patience in answering all our questions," explained Skinner. "I probably made a dozen phone calls and sent at least as many emails and always received a quick response. Their expertise helped us to make good decisions and we are thrilled with the results."

The America’s Farmers Grow Communities Project is a program sponsored by the Monsanto Fund to support local farming communities. The program allows farmers to register to win $2,500 for their favorite community charity. The program started with 179 awards in Missouri, Arkansas and Iowa. Due to its success, the program expanded to 298 counties in California, Kansas, Nebraska, North Carolina, Ohio, South Carolina and South Dakota, and is now expanding nationally to 38 states and 1,204 counties.

Monsanto plans to use Brandstand units as part of its mobile marketing plans for the "America's Farmers Grow Communities" program at events throughout the country.

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