Case Study Highlights

Verizon Wireless Creates Mobile Showroom Experience
Using Brandstand For Event Marketing Programs

Verizon Wireless, the nation’s leading wireless communications provider, is utilizing Brandstand in its event marketing programs to showcase the company’s products and services.

At sporting events, large festivals, and outside local retail stores, Verizon Wireless has deployed Brandstands to create “mobile showrooms” showcasing the company’s phones and high speed data services to crowds of all sizes. Brandstand’s quick setup provides flexibility and convenience for event staff, who can arrive at a event and be interacting with crowds in just minutes.

Verizon's Brandstands allows customers to browse Verizon phones and other products just as they would in a retail store or at a mall kiosk, but now at an unlimited number of indoor and outdoor locations. In addition, Verizon Wireless is able to create and reinforce brand awareness with Brandstand's advanced multimedia system which features an ultra-bright, outdoor viewable and weatherproof 42" HDTV.

Bayshore Productions, a Florida-based event marketing agency, manages Verizon's events throughout the state of Florida. Thomas Barthmus, Bayshore's President and CEO, explains, "The Brandstand gives Verizon Wireless that added benefit of using a turn-key type system."

"The Brandstand can be adapted to any indoor or even outdoor event setup, and plays a great role in showing off all of the "Live Phones" to perspective customers," Barthmus added.

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